WE NEED TO BUY MADE IN NIGERIA FOR OUR FASHION INDUSTRY TO GROW-PH DESIGNER – Helen Osung.

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For Helen Osung , the CEO of high flying Port Harcourt fashion company, Daniella’s Fashion World; her joy and fulfillment will come the day these set of celebrities and fashion icons, Rita Dominic, Genevieve Nnaji and the duo of P’square adorn her designs. In an exclusive interview with this writer, the pretty face designer said these set of celebrities epitomizes everything her fashion house stands for.
Helen who was trained at the Joyce Ababio College of creative design Accra ,Ghana says fashion found her right from her childhood days
“I’ve been a fashion lover right from when I was a kid, I love good clothes, and I told myself that, one day God willing; I’ll like to see people wear my own design .I’ll say fashion found me”.
The designer who has designed for captains of industries, top business executives and the politicos, tells us what makes her fashion house stand out and what every customer gets once they make a turn into her showroom “creativity, diligence, quality and durability, these are the major factors that guide our day to day dealings in this fashion house.”
Given the cry for Nigerians to buy Nigeria and the reality of the poor state of the textile industry in Nigeria, how does Helen source for her materials to design?,” We try as much as we can to patronize Nigerian made fabrics because if we do not buy made in Nigeria, who will buy? But when we cannot find what we are looking for in Nigeria we turn to South Africa, India and a few from Dubai and Togo.”
Christmas is around the corner, and as it is in the tradition of Daniella Fashion World she has released her new design and she says “My new collection is about today’s modern women and men driven to succeed in search for beauty and inspired by passion
I am using some foreign fabrics with a touch of Ankara to design”

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